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Sunburst is an owner/operator of hotels nationwide. The Company operates hotels in 3 states. Sunburst has also developed residential real estate and golf projects in Virginia and Arkansas. Sunburst's hotels are branded as Comfort Inn, Quality Inn, Clarion, and Best Western.
Pamela M. Williams, President and CEO, has been with the organization since 1995, and has been a key member of the senior management team. Previously serving as Executive Vice President and Chief Legal Officer, Pam Williams was appointed CEO in 2013.
Sunburst recognizes that its best investments are those that it makes in its people. The Company is a recognized industry leader in developing and implementing best practices in the human resources area. Innovative compensation and benefit programs are in place at all levels of the Company.
Sunburst remains committed to developing and successfully implementing strategies to maximize the value of its assets. Ms. Williams and the management team have a successful record of managing ahead of industry cycles. Prior to the industry downturn in the late 1980s, the Company was able to liquidate a substantial portion of its existing hotel portfolio. The Company capitalized on the distressed real estate and capital markets in the early 1990s by opportunistically acquiring hotels at significant discounts to replacement cost. In 1995, the Company responded to changing industry cycles by shifting its growth strategy to construction of mid-market, limited service and extended stay hotels.
On January 4, 2001, the shareholders approved a management buyout of the Company. Since that time, the Company has opportunistically sold a number of hotels, reduced debt incurred in the buyout and diversified into new businesses.
In January 2006, affiliates of the Company acquired substantially all of the assets of Chicago based Arlington Hospitality, which included ownership interests in 16 hotels.
In July 2006, Sunburst commenced construction of The Vista on Courthouse, a $100 million 252 urban residential complex in Arlington, VA. Completed in 2008, Sunburst leased then sold 220 apartment units in 2010 and sold 32 "for-sale" townhomes. (www.VistaOnCourthouse.com)
In January 2007, the Company acquired a 110-room beachfront hotel in Ocean City, MD. Plans include a repositioning/renovation to capture upside from this well located long-term asset.
In March 2007, Sunburst completed an $18 million redevelopment of its Arlington, VA hotel. Now operating as a high-end, extended stay hotel, it is the Arlington Court Suites, A Clarion Collection Hotel.
Sunburst remains committed to developing opportunities for the career advancement of its associates while maximizing the value of assets in its portfolio and leveraging its management infrastructure.
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